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The first watch technology to receive the Japan Environment Association’s Eco Mark for being an environment-friendly product, Citizen began its run in 1924, when its forerunner– Shokosha Watch Research Institute brought out the first pocket watch ‘the CITIZEN’. It has been running ahead of time since then, meeting needs of every generation. It never stayed away from introducing groundbreaking technologies and made watches an essential part of modern life.

Citizen Exclusive Collection